Will Balata
Communications & Marketing Specialist
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Marketing Specialist
My experience at the AAU production house and in other roles is rooted in full-funnel marketing strategy and execution. I have led end-to-end campaign development, including creative direction, website and digital asset production, paid and organic media, social media, and content strategy.
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I bring a data-driven approach to marketing, using KPIs such as ROI, CTR, engagement, and conversion rates to optimize performance. My background includes paid media management, audience targeting, analytics, and campaign optimization. I enjoy building audience-focused strategies that align with organizational goals and deliver measurable growth.
Graphic Design
02
Communications Specialist
Writing Sample
In my roles as Communications Specialist at BCIB and Manager of Communications and Projects at Canada’s ISED, I have led end-to-end internal and external communications strategies across multiple, concurrent high-profile initiatives. I bring extensive experience managing teams, coordinating cross-functional partners, and delivering integrated communications programs that support complex organizational and capital projects.
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I have a strong track record in stakeholder and shareholder engagement, issues management, and reputation risk mitigation, with the ability to anticipate, assess, and proactively manage communications challenges. My experience working closely with C-suite executives, senior leadership, and government officials enables me to support strategic decision-making through executive briefings, data-driven reports, media materials, and executive messaging. With a deep understanding of policy, legislative environments, and governance, I consistently deliver communications at the highest level to advance organizational objectives.
03
Adaptability, Versatility, and Professional Development
Through diverse professional and educational experiences, I have developed a strong ability to adapt quickly and perform effectively in dynamic, high-pressure environments. I intentionally align my professional development with organizational priorities while continuing to advance my own skills, ensuring I deliver value at both a strategic and executional level.
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My versatility allows me to thrive across functions, teams, and industries by collaborating closely with colleagues and stakeholders to understand evolving needs, objectives, and constraints. By translating those insights into targeted actions, I consistently deliver against objectives, navigate complexity, and strengthen outcomes in any situation.
Experience
